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BrandingBasic branding, such as having a logo, using the same fonts, colors, and styles of photos is an important component of print design. Advertisements, promotional materials, marketing pieces that all share these similar components make a stronger visual impression on your customers and can make getting your message across to them easier over time. Branded materials help remind customers of your overall marketing message, unifying your advertising pieces and making your marketing dollars stretch further. The samples below are an example of three marketing products produced for the Mississippi Wildlife Federation that use consistent Pantone colors, fonts, and logo throughout each. These unify the products, allowing all three to present a unified message about the Mississippi Wildlife Federation.
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